Privacy Policy

May 2026

This Privacy Policy describes how Strivacity, Inc. ("Company," "we," "us," or "our") collects, uses, and shares information about visitors and users of www.strivacity.com and related services (the "Site"). By accessing or using our Site, you agree to the terms of this Privacy Policy.

We reserve the right to update this Privacy Policy at any time. Changes will be effective upon posting to this page. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.

1. Types of Information Collected

We collect two types of information: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information is to provide you with a smooth, efficient, and customized experience while using our Site.

Personally Identifiable Information (PII)

This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this Site, such as registering for a membership or subscription, ordering a product or service, filling out a survey, or sending us feedback, we may ask you to provide certain information by filling out and submitting an online form. It is completely optional for you to engage in these activities. We may ask that you provide personal information such as your first and last name, mailing address, email address, and other personal identifying information.

Non-Personally Identifiable Information (Non-PII)

This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our Site. This information is compiled and analyzed on both a personal and an aggregated basis, and may include:

  • Website interactions such as page views, form fills, and links clicked
  • Company-level and individual-level demographic data
  • Ad engagement and responses across platforms
  • Browser type, IP address, and referring website URL
  • Timestamps of visits, engagement metrics, and behavioral patterns

2. Collection Methods and Use of Information

The Company does not collect any Personally Identifiable Information about you unless you voluntarily provide it. You provide certain Personally Identifiable Information to us when you: (a) register for our services or register your email address with us; (b) sign up for special offers; (c) send email messages, submit forms, or transmit other information; or (d) submit payment information when ordering products and services on our Site.

The Company will primarily use your Personally Identifiable Information to provide our services to you, as required by our agreements with you. We will also use Personally Identifiable Information to enhance the operation of our Site, improve our marketing and promotional efforts, statistically analyze Site use, improve our product and service offerings, and customize our Site's content, layout, and services.

Collection and Use of Intent Data

Strivacity collects and processes intent data to enhance marketing, sales, and customer engagement efforts. Intent data includes behavioral and demographic information such as website interactions, ad engagement and responses, and company and individual demographic data. This data helps us analyze and improve our website experience, personalize outreach efforts based on engagement with our site, and train our tools to expand our target audience based on behavioral insights.

Tools and Technologies We Use

We utilize the following tools to collect and process data. Whether and when these technologies activate depends on your location and applicable legal requirements, as described in Section 5.

Website Analytics and Tracking:

  • Google Analytics (Google LLC)
  • Google Tag Manager (Google LLC)
  • Google Search Console (Google LLC)
  • Microsoft Clarity (Microsoft Corporation)
  • HubSpot Analytics (HubSpot, Inc.)

Advertising and Retargeting Platforms:

  • Google Ads / DoubleClick (Google LLC)
  • LinkedIn Ads / LinkedIn Insight Tag (LinkedIn Corporation)
  • Reddit Pixel (Reddit, Inc.)
  • Microsoft Ads / Bing (Microsoft Corporation)
  • Meta Pixel (Meta Platforms, Inc.)

Identity Resolution and Visitor Intelligence:

  • 6sense (6sense Insights, Inc.)
  • Clay / Claydar (Clay Earth, Inc.)
  • ipinfo (IPinfo LLC)

Sales Enablement and Outreach:

  • HubSpot CRM (HubSpot, Inc.)
  • Outreach
  • LeadIQ
  • LinkedIn Sales Navigator (LinkedIn Corporation)
  • Dealfront
  • SalesIntel
  • Crystal Knows

User Engagement and Content:

  • Wistia
  • StoryLane
  • Calendly

Infrastructure and Security:

  • Stripe (Stripe, Inc.)
  • Google reCAPTCHA
  • Vector.co

We may also collect information from third-party sources such as social media platforms, marketing partners, and publicly available databases to enhance our ability to provide personalized services and relevant content.

3. Release of Information

The Company does not sell your Personally Identifiable Information to others. The Company provides some of our services through contractual arrangements with affiliates, service providers, partners, and other third parties ("subprocessors"). The Company and our service partners use your Personally Identifiable Information to operate our Site and to deliver their services.

Occasionally the Company may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. The Company will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation.

The Company may provide Non-Personally Identifiable Information about our customers' sales, traffic patterns, and related Site information to third-party advertisers, but these statistics do not include any Personally Identifiable Information.

While we do not sell your Personally Identifiable Information, we may share aggregated and anonymized data with third parties for research, analytics, and business optimization purposes. If the Company undergoes a business transaction such as a merger, acquisition, or asset sale, your information may be transferred as part of that process, subject to the same privacy commitments outlined in this Policy.

A full list of our subprocessors is available at security.strivacity.com or upon request by contacting privacy@strivacity.com.

4. Updating and Correcting Information

You may change any of your Personally Identifiable Information in your account online at any time. You may also access and correct your personal information and privacy preferences by contacting the Company at:

Strivacity, Inc., 205 Van Buren Street, Suite 120, Herndon, VA 20170

Email: privacy@strivacity.com

Phone: (844) 782-5486

The Company encourages you to promptly update your Personally Identifiable Information if it changes. If you request to update or delete your Personally Identifiable Information, we will process your request within a reasonable timeframe, subject to legal or regulatory obligations that may require us to retain certain records.

5. Your Choices and Rights

Location-Based Consent Standards

We apply different consent standards depending on your location and applicable legal requirements. Strivacity has adopted a conservative, explicit opt-in posture: we require affirmative consent before activating non-essential tracking technologies for all visitors, regardless of jurisdiction.

Non-essential tags including advertising pixels, identity resolution tools, session recording, and analytics tools will not activate until you have made an affirmative choice through our consent management tool (Cookiebot by Usercentrics). You may update or withdraw your consent at any time using the Cookie Settings tool or by contacting us at privacy@strivacity.com.

Strictly necessary technologies required to operate the Site will function regardless of your consent selection. Withdrawal of consent does not affect the lawfulness of any processing that occurred prior to withdrawal.

Global Privacy Control (GPC)

We honor Global Privacy Control signals. If your browser or device transmits a GPC signal indicating a preference to opt out of the sale or sharing of personal information, we will treat that signal as a valid opt-out request and process it accordingly. You will not be required to take any additional steps to exercise this right.

Do Not Sell or Share My Personal Information

Strivacity does not sell your personal information. We may share personal information with third-party advertising and analytics providers as described in Section 2. You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising purposes.

To exercise this right, you may: (a) use the Cookie Settings tool on our Site; (b) submit a Global Privacy Control (GPC) signal through your browser; or (c) contact us at privacy@strivacity.com. We will not discriminate against you for exercising this right.

California Residents — CCPA/CPRA Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • The right to know what personal information we collect, use, disclose, and share
  • The right to delete personal information we have collected about you, subject to certain exceptions
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising
  • The right to limit use of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at privacy@strivacity.com or write to us at the address in Section 15. We will respond within 45 days of receiving a verifiable request.

Canadian Residents — PIPEDA, CASL, and Quebec Law 25

If you are visiting from Canada, your personal information is handled in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), and, if you are located in Quebec, Quebec Law 25 (Law 25 / Loi 25).

Under PIPEDA, you have the right to access the personal information we hold about you, request corrections to inaccurate information, and withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions. Under CASL, we obtain express consent before installing tracking technologies on your device. Strivacity's conservative explicit consent posture applies to all Canadian visitors.

To exercise your rights under Canadian privacy law, please contact us at privacy@strivacity.com.

European Union and EEA Residents — GDPR Rights

If you are located within the European Union or European Economic Area, you are entitled to the following rights under the General Data Protection Regulation (GDPR):

  • The right to access your personal data and receive a copy
  • The right to rectify inaccurate or incomplete personal data
  • The right to erasure ("right to be forgotten") subject to applicable legal obligations
  • The right to restrict processing of your personal data
  • The right to data portability in a structured, commonly used, machine-readable format
  • The right to object to processing based on legitimate interests or for direct marketing purposes
  • The right to withdraw consent at any time where processing is based on consent
  • The right to lodge a complaint with a supervisory authority in your EU member state

Strivacity, Inc. acts as the Data Controller for personal data collected through this Site. Our Data Privacy Officer can be contacted at privacy@strivacity.com.

Lawful Basis for Processing: We process personal data on the following lawful bases under GDPR Article 6: (a) consent, where you have given explicit consent to processing for one or more specific purposes; (b) contract, where processing is necessary for the performance of a contract with you; (c) legal obligation, where processing is necessary to comply with a legal obligation; and (d) legitimate interests, where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

International Data Transfers: Where we transfer personal data from the EU/EEA to countries outside the European Economic Area, we use Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards under GDPR Chapter V, to protect your data. To exercise your GDPR rights, please contact us at privacy@strivacity.com. We will respond within 30 days of receiving your request.

United Kingdom Residents — UK GDPR Rights

If you are located in the United Kingdom, your personal data is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025 (DUAA). Your rights under UK GDPR are equivalent to those described in the EU GDPR section above. To exercise your UK GDPR rights or lodge a complaint, you may contact us at privacy@strivacity.com.

Device Fingerprinting and Probabilistic Identification

In addition to cookies and traditional tracking technologies, we or our third-party service providers may use device fingerprinting and similar techniques to identify returning users across sessions and devices. This may include collection of metadata such as device type, browser settings, screen resolution, installed fonts or plugins, and other technical attributes to generate a unique identifier for fraud prevention, analytics, personalization, or marketing purposes.

6. Security of Information

Your Personally Identifiable Information is protected using industry-standard security measures including encryption in transit and at rest, access control mechanisms, and ongoing security audits. Access to your Personally Identifiable Information is available through a password and unique customer ID selected by you.

In the event of a security breach affecting Personally Identifiable Information, we will notify affected users within 72 hours as required under GDPR Article 33, and in accordance with applicable state and national notification laws.

7. Cookies and Tracking Technologies

When you use our Site, the Company will store cookies on your computer in order to facilitate and customize your use of our Site. A cookie is a small data text file which a website stores on your computer's hard drive that can later be retrieved to identify you to the Company.

We use Cookiebot by Usercentrics as our consent management platform. Non-essential cookies and tracking technologies will not activate until you provide affirmative consent through our Cookie Settings tool. You may manage, update, or withdraw your cookie consent at any time through the Cookie Settings tool accessible on our Site.

8. Privacy Policies of Third-Party Sites

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information the Company collects from you. Other sites accessible through our Site have their own privacy policies and data collection, use, and disclosure practices.

9. Children's Online Privacy Protection Act (COPPA)

The Company does not specifically market to children under the age of 13. If you are younger than 13, you are not permitted to enter any Personal Information on this Site.

10. Fair Information Practices and Data Breach Notification

In the event of a data breach, the Company will notify you via email and, where required, through website notifications or public disclosures, within the timeframes required by applicable law.

11. CAN-SPAM Act

In accordance with the CAN-SPAM Act, the Company agrees to: (i) not use false or misleading subjects or email addresses; (ii) monitor third-party email marketing services for compliance; (iii) honor opt-out and unsubscribe requests promptly.

12. CASL — Canada's Anti-Spam Legislation

Strivacity complies with Canada's Anti-Spam Legislation (CASL). We obtain express consent before sending commercial electronic messages (CEMs) to Canadian recipients and before installing tracking technologies on the devices of Canadian users.

13. Miscellaneous Privacy Issues

Users must be at least 18 years old to have our permission to use this Site. The Company does not knowingly collect, use, or disclose Personally Identifiable Information about visitors under 18 years of age.

14. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

15. General Provisions

Choice of Law and Venue

This Agreement will be governed by the laws of the State of Delaware, United States without giving effect to any choice of law principles that would require the application of the laws of a different country or state.

16. Contact Us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at:

Strivacity, Inc.

205 Van Buren Street, Suite 120

Herndon, VA 20170

Email: privacy@strivacity.com

Phone: (844) 782-5486

Trust Center / Data Privacy Officer: security.strivacity.com